Safety is a concept that includes all measures and practices taken to preserve the life, health, and bodily integrity of individuals.

We need to understand that risk and safety is a wicked problems. In other words, it’s complex and one that cannot be ‘fixed’ by simple, silver bullet solutions. Risk and safety are complex because we are dealing with humans. Humans, by design, are very complex and are averse to being told what to do. We are not motivated by this. We are not motivated by bullies who just want us to comply, like the lion. We are not motivated by pushing or shoving or bouncing for that matter. If we want to understand how people are motivated firstly we need to understand the psychology of goals, we need to understand human beings.


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